How to Reconcile Gift Card Redemptions Without a Spreadsheet
If your accountant is still manually tallying gift card sales and redemptions from outlet notebooks or disconnected spreadsheets, month-end close is harder than it needs to be. The core problem Gift card liability needs to move from a balance sheet liability to recognized revenue exactly when a card is redeemed – not when it’s sold. […]
5 Ways Gift Cards Drive Repeat Visits for Retail Brands
Gift cards aren’t just a payment instrument – they’re one of the highest-leverage repeat-visit tools a retail brand has. Here’s why, and how to make the most of them. 1. They pre-fund future visits Every gift card sold is cash in hand today against a redemption that happens later – usually well after the original […]